Why wood

The oldest material.
The newest technology.

We’ve built with wood for thousands of years, and it’s still ahead of its time. This page shows why.
Begin the journey
Let’s start with what’s happening right now

While you’ve been on this page,
new wood has grown in Finland’s forests

0m³

The forest grows 3.3 m³ every second: the frame of one home every 9th second.*

0 home frames while you’ve been here
First, the biggest question

Is there enough wood?
See for yourself.

This is the annual growth of Finland’s forests.

Each line is half a percent, or 515,000 m³ of new wood. In total 103 million cubic metres, every single year.

This much of it is felled.

Annual fellings are about 73% of the growth. The forest grows more each year than is used.

This share goes to pulp and paper.

Nearly half of the growth, 47%, ends up as pulp, paper and board. Products that live for weeks or months.

And if every new home in Finland were built of wood?

All the country’s new homes, every year: 1.5% of the annual growth. Three lines out of two hundred.

100%
Annual forest growth
103,000,000 m³ / year

One line = 0.5% of the annual growth of Finland’s forests.*

The question isn’t whether there’s enough wood.
The question is what it’s worth using for.

Then let’s see where the wood ends up

The same wood.
Three fates.

As it grows, wood stores the carbon it captures for as long as the product made from it lasts. Keep going; time runs to the right.

Newspaper
6 weeks

Read and recycled. The carbon returns to the air within weeks.

Packaging board
6 months

The box lives for one move. Then the carbon leaves.

Timber apartment building
100+ years

The carbon stays in the structure for over a century. The building is a store.

A wood home doesn’t use wood up.
It banks it for a century.

And then we count the carbon

One home.
Two directions.

The same floor plan, 75 m². Only the frame changes.

A concrete home emits.

Building it releases 24,000 kg of carbon dioxide into the air before anyone has even moved in.

A wood home stores.

The same home, the same plan. A timber frame locks 30,000 kg away from the air, for a century.

The difference: 54,000 kg.

It comes from a single choice. But how much is 54 tonnes, really?

That’s 22 years of driving.

Every kilometre offset, for two decades.

Or 27 flights to Asia.

Return trips. One a year, for 27 years.

Or 7 years of living.

An average Finn’s entire footprint: housing, food and travel. For seven years.

What if all of Finland chose wood?

35,000 new homes a year would be like a million cars vanishing from the roads. Every year.*

0kg CO₂
One home, 75 m²
And how it feels day to day

A home that breathes.

Wood doesn’t stop living when it becomes a wall. You notice it, and you can measure it.

72 resting heart rate in a wood-surfaced room*

Balances humidity

A wood surface moves with the room, so the air is never too dry or too damp.

Softens sound

A footstep doesn’t clatter, it settles. A wood home has a quiet you can hear.

Lowers stress

Studied and measured: heart rate and stress levels drop around wood surfaces.*

And it already reaches high

Modern engineered wood doesn’t mean a cabin. The world’s tallest wood building already reached 87 metres, and the next ones pass a hundred. The same material that calms a living room carries a city.

2009 2022 2027 87 m
Finally, what the eye sees

And in the end: beautiful.

A material you don’t need to cover up.

Close-up of wood grain
Surface

Wood grain is a fingerprint. No two are alike.

Wooden interior
Light

Wood doesn’t reflect light. It softens it.

Detail of timber architecture
Space

Warm to look at. Warm to touch.

Timber apartment building in the city
Home

And all of this in the middle of the city.

Why wood, that’s why us

The future
is already growing.

While you read this page, 0 m³ of new wood grew in Finland’s forests.

The forest does its part every second. We do ours: we build homes from it.

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